The Business Shelf

Win When They Say You Won't
Daphne E. Jones
McGraw Hill Professional
1221 Avenue of the Americas, 45th Floor, New York, NY 10020 www.mhprofessional.com
9781264277995, $27.00, HC, 320pp

https://www.amazon.com/Win-When-They-Say-Wont/dp/1264277997

Synopsis: As a businesswoman: Have you ever met the requirements for a prom= otion, but still didn't feel qualified enough to take on the new role? Has =
a male colleague ever repeated what you just said in a meeting, and receive=
d positive feedback as if he said it first? Has anyone every implied that y=
ou should be less confident and direct, and more "likeable"?

Innovation thought leader and former Fortune 50 executive, Daphne E. Jones = has experienced her share of dog whistle disempowerment throughout her care=
er -- but she didn't let it stop her. Instead, she developed an actionable = system for overcoming imposter syndrome, negativity and building the career=
of her dreams -- and now with the publication of "Win When They Say You Wo= n't: Break Through Barriers and Keep Leveling Up Your Success" she shares h=
er winning approach with you.

"Win When They Say You Won't" shows how to: Envision what success looks lik=
e to you; Prioritize your objectives and mapping out how to achieve them; W= ork your plan, soliciting constructive feedback from other stakeholders, an=
d altering your strategy as needed; Reflect on your accomplishments and les= sons learned, while defining your next win.

"Win When They Say You Won't" provides the inspiration, insights, and tools=
a woman in business needs to deconstruct any momentum that has been set ag= ainst her and take her career to the next level -- starting now.

Critique: As inspired and inspiring as it is 'real world' practical, "Win W= hen They Say You Won't: Break Through Barriers and Keep Leveling Up Your Su= ccess" is exceptionally well written, organized and presented. An essential=
and insightful 'how to' guide, "Win When They Say You Won't: Break Through=
Barriers and Keep Leveling Up Your Success" is unreservedly recommended fo=
r personal, professional, community, corporate, and academic library Busine=
ss Leadership & Motivational Management collections. It should be noted for=
MBA students and women in positions of corporate responsibility that "Win = When They Say You Won't: Break Through Barriers and Keep Leveling Up Your S= uccess" is also available in a digital book format (Kindle, $20.49).

Editorial Note: Daphne E. Jones (https://www.daphneejones.com) has 30+ year=
s of experience in general management and executive level roles at IBM, Joh= nson & Johnson, Hospira, and General Electric. At GE, she served as SVP for=
Future of Work, SVP & CIO for Product Engineering, Imaging, and Ultrasound=
, and Senior Executive & CIO for Global Services, all of which composed a $=
13 billion segment of GE Healthcare. The recipient of numerous domestic and=
international awards, Jones serves on the board of directors for AMN Healt= hcare, Inc., Barnes Group Inc., and Masonite International Corp.

The Artisan Brand
Jan Mulholland, et al.
Edward Elgar Publishing
9 Dewey Court, Northampton, MA 01060-3815
www.e-elgar.com
9781839106125, $140.00 HC / $TBA ebook, 264pp

https://www.e-elgar.com/shop/usd/the-artisan-brand-9781839106125.html

Synopsis: Investigating the changing forms, dynamics and trajectories of th=
e artisan and craft sector, "The Artisan Brand: Entrepreneurship and Market= ing in Contemporary Craft Economies" is a timely consideration of the oppor= tunities, challenges, and uncertainties associated with artisanal businesse=
s in these new economic times.

Exploring how artisanal and craft products remain vibrant embodiments of tr= adition, heritage, authenticity and creativity, "The Artisan Brand: Entrepr= eneurship and Marketing in Contemporary Craft Economies" explores how these=
qualities are being harnessed and transformed to enable artisanal business=
es to exploit the opportunities presented by technological innovation and e= volving consumption patterns for their future viability and vitality.

Revolutionary advancement in digital technologies offer 'game-changing' pos= sibilities for artisanship and craft, across a spectrum ranging from produc= tion practices to e-commerce. But such technological advancements also pres= ent challenges to how artisanship sustains its important 'traditional' asso= ciations, and how it builds on its relationship with the ethical, the susta= inable and the local.

Featuring an international range of case studies, chapters exemplify how ar= tisanal organisations can revitalise their business models, using innovativ=
e branding and marketing strategies, and entrepreneurship, to utilise the b= est of both the past and the future.

"The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Ec= onomies" will prove invaluable to students and scholars of marketing, busin= ess studies and sociology who are interested in contemporary innovation in = artisanship and craft. With practical advice from industry experts, it also=
serves as a useful resource for practitioners and stakeholders within the = artisanal and craft sector who might be concerned with the impact of digita= lisation on the field.

Critique: Exceptionally well organized, impressively informative, and thoro= ughly 'reader friendly' in presentation, "The Artisan Brand: Entrepreneursh=
ip and Marketing in Contemporary Craft Economies" is a seminal and timely c= ompendium of thirteen erudite, insightful, and thought-provoking contributi= ons that will be of particular and special interest to entrepreneurs and co= rporate administrators interested in the bourgeoning popularity of 'artisan=
' brands. A seminal work, "The Artisan Brand: Entrepreneurship and Marketin=
g in Contemporary Craft Economies" is an important and recommended pick for=
personal, professional, community, and academic library Business Managemen=
t & Entrepreneurship collections and as a textbook form supplemental MBA cu= rriculum studies lists.

Editorial Note #1: Jon Mulholland (https://people.uwe.ac.uk/Person/JonMulho= lland) is an Associate Professor, University of the West of England, UK,

Editorial Note #2: Alessandra Ricci is a Post Doctoral research fellow, Dep= artment of Business, Law, Economics and Consumer Behavior, IULM University,=
Milan, Italy.

Editorial Note #3: Marta Massi is an Assistant Professor, Trent University,=
Canada

Handbook of Digital Entrepreneurship
Mohammad Keyhani, et al.
Edward Elgar Publishing
9 Dewey Court, Northampton, MA 01060-3815
www.e-elgar.com
9781800373624, $255.00 HC / $TBA ebook, 340pp

https://www.e-elgar.com/shop/usd/handbook-of-digital-entrepreneurship-97818= 00373624.html

Synopsis: "Handbook of Digital Entrepreneurship" compiles a diverse set of = contributions on digital entrepreneurship, and provides an in-depth study o=
f how digital entrepreneurship research has evolved over the years, and whe=
re it stands today.

Offering a snapshot of the major themes in digital entrepreneurship researc=
h, the "Handbook of Digital Entrepreneurship" highlights a wide range of bo=
th practice-engaged and practice-relevant works and explores the fundamenta=
l concepts and common themes in the field. Individual chapters examine key = topics including the digital platform economy, the digitalization of work, = the blockchain economy, and the rural - urban digital divide.

Furthermore, the "Handbook of Digital Entrepreneurship" analyzes the histor=
y and theory of digital entrepreneurship, while also sparking ideas for fut= ure research through a consideration of emerging phenomena and new ways to = approach research in this broad area of study.

Discussing a diverse set of questions, contexts, theories, and methods, the=
"Handbook of Digital Entrepreneurship" will be a key resource for research= ers and advanced students with a particular interest in entrepreneurship, i= nnovation, technology management, and digital business models. Managers and=
entrepreneurs will also find the discussion of digital entrepreneurship in=
relation to financing, social issues, and technology beneficial.

Critique: A seminal compilation of sixteen informative studies by thirty-si=
x knowledgeable contributors which are deftly organized into seven thematic=
sections (Introduction; Digital Entrepreneurship and Definitions; Digital = Entrepreneurship Ecosystems; Digital Entrepreneurship Technologies; Digital=
Entrepreneurship Adoption and Outcomes; Digital Entrepreneurship and Finan= cing; Digital Entrepreneurship and Social Issues), "Handbook of Digital Ent= repreneurship" is a seminal work of outstanding scholarship and unreservedl=
y recommended for inclusion in personal, professional, corporate, college, = and university library Business Management & Entrepreneurship collections a=
nd supplemental curriculum studies reading lists.

Editorial Note #1: Mohammad Keyhani is an Associate Professor of Entreprene= urship and Innovation, Haskayne School of Business, University of Calgary, = Canada,

Editorial Note #2: Tobias Kollmann is the Professor of Digital Business and=
Digital Entrepreneurship, University of Duisburg-Essen, Germany.

Editorial Note #3: Andishe Ashjari, Doctoral Candidate in Entrepreneurship = and Innovation, Haskayne School of Business, University of Calgary, Canada,

Editorial Note #4: Alina Sorgner is an Assistant Professor of Applied Data = Analytics, John Cabot University, Rome, Italy, Research Affiliate, Institut=
e of Labor Economics (IZA) and Research Fellow, Kiel Institute for the Worl=
d Economy (IfW Kiel).

Editorial Note #5: Clyde Eirikur Hull is Professor, Department of Managemen=
t, Saunders College of Business, Rochester Institute of Technology, US

Choosing Leadership, revised and expanded edition
Dr. Linda Ginzel
Health Communications, Inc.
3201 S.W. 15th Street, Deerfield Beach, FL 33442-8190
www.hcibooks.com
9780757324376, $17.95, PB, 256pp

https://www.amazon.com/Choosing-Leadership-Expanded-Building-Capacity/dp/07= 57324371

Synopsis: With the publication of this newly revised and expanded edition o=
f "Choosing Leadership: How to Create a Better Future by Building Your Cour= age, Capacity, and Wisdom", Dr. Linda Ginzel gives her readers the tools to=
sharpen their leadership skills, putting the responsibility for personal g= rowth and professional development in their own hands.

"Choosing Leadership" effectively counters stereotypes that lead us to beli= eve it takes a fancy title, big budget, impressive credentials, charisma, o=
r innate leadership traits to be a "leader." Rather, leadership is a choice=
; you choose when to manage and when to lead. It provides an opportunity to=
answer tough questions of yourself, process your own life lessons, reflect=
on your unique experiences, and create your best future self. This process=
of self-discovery will help you develop individualized, customized wisdom = and be your lifelong companion on the road to being wiser, younger.

With the addition of Learning Modules for each chapter, "Choosing Leadershi=
p" provides step-by-step guidance to create group experiences designed to e= nable reflection, explore ideas, and enhance self-understanding. These grou=
p experiences create collective wisdom and encourage learners to make bette=
r and more thoughtful choices. Through peer discussions, readers learn how =
to coach themselves. While gaining self-understanding, they also gain confi= dence. They realize they know how to lead and are wiser, younger.

Critique: Informatively inspiring, "Choosing Leadership: How to Create a Be= tter Future by Building Your Courage, Capacity, and Wisdom" is impressively=
well written, organized and presented, making it an ideal addition to pers= onal, professional, community, and academic library Business Management & L= eadership collections and supplemental curriculum studies lists. It should =
be noted for MBA students, academia, business managers, corporate executive=
s, non- profit administrators, and non-specialist general readers with an i= nterest in the subject that "Choosing Leadership" is also available in a di= gital book format (Kindle, $15.99).

Editorial Note: Dr. Linda Ginzel (https://en.wikipedia.org/wiki/Linda_E._Gi= nzel) is a clinical professor of managerial psychology at the University of=
Chicago's Booth School of Business and the founder of its customized execu= tive education program. For three decades, she has developed and taught MBA=
and executive education courses in negotiation, leadership capital, manage= rial psychology, and more. She has also taught MBA and PhD students at Nort= hwestern and Stanford, as well as designed customized educational programs = for a number of Fortune 500 companies. Dr. Ginzel has received numerous tea= ching awards for excellence in MBA education, as well as the President's Se= rvice Award for her work with the nonprofit Kids In Danger.

The Ecosystem Economy
Venkat Atluri, author
Miklos Dietz, author
Wiley
c/o Wiley Professional Trade Group
www.wiley.com
9781119984788, $29.95, HC, 240pp

https://www.amazon.com/Ecosystem-Economy-Sectors-Without-Borders/dp/1119984= 785

Synopsis: With the publication of "The Ecosystem Economy: How to Lead in th=
e New Age of Sectors Without Borders", two McKinsey & Company senior partne= rs, Venkat Atluri and Miklos Dietz, offer an incisive and eye-opening look =
at the emerging ecosystem economy and what it means for companies used to f= amiliar sector siloes. "The Ecosystem Economy" reveals how the most success= ful companies in the new economy aren't the ones that have applied old-scho=
ol best practices but, instead, have adopted entirely new mindsets and appr= oaches for a fundamentally transforming market.

"The Ecosystem Economy" explains: Why it's so important for companies to ad= opt a new approach in the face of a foundationally changing economy (and wh=
at they stand to gain); How the new ecosystem economy will continue to evol=
ve and change, dissolving the borders between the traditional sectors of th=
e economy. "The Ecosystem Economy" is a comprehensive ecosystem playbook th=
at can be applied to firms of any size and in any sector.

As the barriers between sectors and disciplines come down, organizations ev= erywhere will need to reshape their thinking about value propositions, comp= etition, partnership, organizational and operating models, and performance = management. "The Ecosystem Economy" offers a personal roadmap to navigating=
the new digital world making it ideal for managers, executives, and other = business leaders seeking fresh new strategies and practical approaches for = markets that bear little resemblance to the ones that came before.

Critique: Seminal, groundbreaking, timely, 'real world' practical, and thor= oughly 'reader friendly' in organization and presentation, "The Ecosystem E= conomy: How to Lead in the New Age of Sectors Without Borders" is an essent= ial and unreservedly recommended for personal, professional, community, cor= porate, college, and university library Business & Entrepreneurship collect= ions. It should be noted for the personal reading lists of MBA students, ac= ademia, entrepreneurs, corporate executives, business managers, economists,=
and non-specialist general readers with an interest in the subject that "T=
he Ecosystem Economy" is also available in a digital book format (Kindle, $= 18.00).

Editorial Note #1: Venkat Atluri (https://www.mckinsey.com/our-people/venka= t-atluri) is a senior partner at McKinsey & Company, where he leads the fir= m's global Technology & Telecommunications Practice. In addition he serves = clients in the high-tech, media and telecommunications, advanced industries=
, and consumer sectors by partnering with management teams and boards to cr= eate value through performance transformation, programmatic M&A and new bus= iness building. Prior to joining McKinsey, Atluri held leadership roles at = General Electric and 3M.

Editorial Note #2: Mikos Dietz (https://www.mckinsey.com/our-people/miklos-= dietz) is a senior partner at McKinsey & Company. He leads McKinsey's banki=
ng strategy and innovation work globally and is the managing partner of the=
Vancouver office. He is the founder/chair of the Panorama research group a=
nd the Ecosystem Hub, and has served over 450 clients in 40+ countries acro=
ss multiple industries. Prior to joining McKinsey, he worked at Merrill Lyn=
ch and Reuters.

The Stripped-Down Guide to Content Marketing
John Egan
HawkStar Press
9798986258218, $22.99, HC, 172pp

https://www.amazon.com/Stripped-Down-Guide-Content-Marketing-Beginners/dp/B= 0BJHC4S99

Synopsis: Content marketing can grow a small business, but there is so much=
to do it can be overwhelming. There's SEO, "pillar content", blog post cre= ation, brand storytelling and so much more. Where do you start?

With the publication of "The Stripped-Down Guide to Content Marketing: Succ= ess Secrets for Beginners", content creator and marketing strategist John E= gan shares the essentials for creating high-quality online content that gro=
ws your business. Your content will attract, educate, enlighten, and retain=
current and potential members of your audience after you've uncovered his = strategies. Through examples of compelling content marketing campaigns you'=
ll learn to harness the power to influence customers and drive product sale=
s.

"The Stripped-Down Guide to Content Marketing" covers: Successful content m= arketing secrets for a tight budget; Tools to generate buzz for your conten=
t, including LinkedIn, Instagram, Twitter, and other social media; Is conte=
nt quantity more important than content quality?; Ways to make blogging the=
cornerstone of your program; The path to SEO for beginners, including the =
#1 rule you must know!

"The Stripped-Down Guide to Content Marketing" is a DIY hands-on guide to c= ontent marketing strategy complete with professional insider lessons and ti=
ps about what will work, what won't, and more from the online world of cont= ent marketing.

Critique: Exceptionally well written, organized, timely, and unreservedly r= ecommended for personal, professional, community, corporate, and academic l= ibrary Business Marketing & Communications collections, it should be noted = that "The Stripped-Down Guide to Content Marketing: Success Secrets for Beg= inners" is also available in a paperback edition (9798218003340, $17.99) an=
d in a digital book format (Kindle, $9.99) for the personal reading lists o=
f MBA students, academicians, corporate executives, entrepreneurs, and non-= specialist general readers with an interest in the subject.

Editorial Note: Content creator and marketing strategist John Egan (www.joh= negan.net) entered the content marketing business in 2010 as editor in chie=
f at Bankrate Insurance. Later, John served as editor in chief at SpareFoot=
(now part of Storable) and LawnStarter. He developed content marketing pro= grams for all three companies. John, founder of Jawhawk Media, has been a c= ontent marketing entrepreneur since 2017. His clients include Forbes Adviso=
r, Experian, Bankrate, and The Balance. John earned his master's degree in = communication from Southern New Hampshire University.

Lights, Camera, Impact
Tony Gnau
T60 Productions
https://www.t60productions.com
9798986420103, $16.99, PB, 168pp

https://www.amazon.com/Lights-Camera-Impact-Storytelling-Production/dp/B0BH= C1TT41

Synopsis: A corporate video, whether in marketing or internal communication=
s, is a crucial and effective way to tell your company's story in a digital=
media world that can't get enough video content. But what video content ac= tually creates a connection and an impact with your audience?

With the publication of "Lights, Camera, Impact: Storytelling, Branding, an=
d Production Tips for Engaging Corporate Video" by three time Emmy Award wi= nner Tony Gnau will help to produce better videos that get a company's mess= age across every time. With "Lights, Camera, Impact" every video-production=
dollar will count with Gnau's short storytelling tips for digital marketin=
g and internal communication professionals. Readers will learn DIY shooting=
suggestions for work they do without the need of a video pro. This how-to = instructional guide gives you the insights from top thought leaders in corp= orate communication in order to create a solid video-marketing plan.

"Light, Camera, Impact" covers: The core videos for video marketing success=
, including "About Us" videos; The best marketing strategy to ensure custom= ers watch videos and take action; What to do before and after video product= ion is complete to maximize results; How to add music for impact and making=
the most of client testimonials; When a DIY video is the best media choice=
, like when your audience opposes big companies or you're a small business.

Whether making a DIY video inside a company or hiring a production company =
to create it, "Lights, Camera, Impact" will enhance video skills making cer= tain messages are hitting home with their intended audiences!

Critique: An ideal instruction guide and 'how to' DIY manual, "Lights, Came= ra, Impact: Storytelling, Branding, and Production Tips for Engaging Corpor= ate Video" is thoroughly 'user friendly' in organization and presentation -=
- making it an ideal and unreservedly recommended addition to personal, pro= fessional, corporate, community, and academic library Marketing & Promotion=
instructional reference collections. It should be noted for MBA students, = academia, corporate administrators and marketers, as well as non-specialist=
general readers with an interest in the subject that "Lights, Camera, Impa= ct: Storytelling, Branding, and Production Tips for Engaging Corporate Vide=
o" is also available in a digital book format (Kindle, $9.99).

Editorial Note: Tony Gnau (www.tonygnau.com) is a three-time Emmy Award-win= ning journalist and founder and chief storytelling officer of T60 Productio= ns. He believes every company has a story and loves helping them tell it.To=
ny has led T60 to win 18 Telly Awards for corporate videos. He teaches vide=
o strategies, speaks at conferences, and blogs on T60Productions.com, where=
he has written more than 700 video marketing posts. Tony earned his BA in = broadcast journalism from the University of Southern California.

Be Visionary: Strategic Leadership in the Age of Optimization
Marty Strong
Business Books
c/o John Hunt Publishing
www.johnhuntpublishing.com
9781785354328, $23.95, PB, 216pp

https://www.amazon.com/Be-Visionary-Strategic-Leadership-Optimization/dp/17= 85354329

Synopsis: With the publication of "Be Visionary: Strategic Leadership in th=
e Age of Optimization", business coach and author Marty Strong offers 'real=
world effective' self-help, business leadership book that demonstrates to = existing and aspiring leaders the positive impact of applying flexibility, = creativity and decisiveness to achieve results -- even (and especially) in = uncertain times.

More importantly, "Be Visionary" will enable business leaders to understand=
that while business operations optimization may have value in certain circ= umstances, it can also adversely affect a leader's management style, his or=
her message and replace strategic thought with short-term focus and gratif= ication. For example, even the most efficient wagon-wheel manufacturer in t=
he early 1900s was put out of business by the invention of the automobile -=
- think and lead strategically!

Critique: Informative, thoughtful, challenging, insightful, and deftly writ= ten, organized and presented, "Be Visionary: Strategic Leadership in the Ag=
e of Optimization" will have a special appeal and value to business manager=
s, corporate leadership, and entrepreneurs. While unreservedly recommended = for personal, professional, community, corporate, and academic library Busi= ness Management & Entrepreneurship collections, it should be noted for MBA = students, academic, corporate motivational team leaders, and non-specialist=
general readers with an interest in the subject that "Be Visionary: Strate= gic Leadership in the Age of Optimization" is also available in a digital b= ook format (Kindle, $14.99).

Editorial Note: Marty Strong (https://martystrongbenimble.com) is an accomp= lished leader and an active corporate CEO and Chief Strategist. He is was a=
member of the elite Navy SEAL Teams for twenty years, leading combat missi= ons and helping to design and test new special operations capabilities. Mar=
ty coaches and mentors business and other organizational leaders in the are=
as of strategy, organizational design, leadership, crisis management, and c= oping with the dynamic nature of market disruption.

EDITOR'S NOTE:

The Midwest Book Review is an organization of volunteers committed to promo= ting literacy, library usage, and small press publishing. We accept no fund=
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reviews on thematically appropriate websites, newsgroups, listserves, inte= rnet discussion groups, organizational newsletters, or to interested indivi= duals. Please give the Midwest Book Review a credit line when doing so.

The Midwest Book Review publishes the monthly book review magazines "Califo= rnia Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwat= ch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available=
for free on the Midwest Book Review website at www (dot) midwestbookreview=
(dot) com

Anyone wanting to submit books for review consideration can send them to:

James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129

To submit reviews of any fiction or non-fiction books, email them to Frugal= muse (at) aol (dot) com (Be sure to include the book title, author, publish= er, publisher address, publisher website/phone number, 13-digit ISBN number=
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James A. Cox, Editor-in-Chief
Midwest Book Review

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