The Money/Finance Shelf

Wealth Habits
Candy Valentino
Wiley
c/o Wiley Professional Trade Group
www.wiley.com
9781394152292, $28.00, HC, 256pp

https://www.amazon.com/Wealth-Habits-Ordinary-Extraordinary-Financial/dp/13= 94152299

Synopsis: The underlying message of "Wealth Habits: Six Ordinary Steps to A= chieve Extraordinary Financial Freedom" by entrepreneur Candy Valentino is = that you don't have to be educated or connected to be wealthy. How do wealt=
hy people do it? Are they geniuses? Lucky? We tend to think something speci=
al must be going on because it looks like magic. But nothing could be furth=
er from the truth. Wealthy people have simply adopted six ordinary habits -=
- and they do them extraordinarily well.

Valentino opened her first brick-and-mortar store at 19 (no college, no con= nections, no money) and built it into a seven-figure business before most o=
f her friends graduated college. Over two decades of success as a serial en= trepreneur and real estate investor, she has labored relentlessly to crack = the code of the super-wealthy, and in doing so, has unearthed six simple ha= bits that directly contribute to those who become part of the self-made mil= lionaire class.

With the publication of "Wealth Habits", Valentino reveals all six habits, = and shows how to put them to work including: Long-term investing strategies=
; Recession-proofing your business; Keeping money out of the hands of the I= RS; Teach your children about money; Establishing financial protection and = security; plus the secrets to keeping more of the money you make (so that y=
ou can invest even more).

"Think and get rich" will only get you so far. It's time to do and become w= ealthy and set yourself up for a lifetime of true financial freedom beginni=
ng with a copy of "Wealth Habits".

Critique: Exceptionally well written, organized and presented for the non-s= pecialist general reader with an interest in the subject, "Wealth Habits: S=
ix Ordinary Steps to Achieve Extraordinary Financial Freedom" is especially=
and unreservedly recommended for personal, professional, community, and ac= ademic library Business & Finance collections in general, and Budgeting/Mon=
ey Management reading lists in particular. It should be noted for MBA stude= nts, academia, corporate executives, business managers/financiers, and entr= epreneurs that "Wealth Habits" is also available in a digital book format (= Kindle, $17.00).

Editorial Note: Candy Valentino (https://www.candyvalentino.com) is a succe= ssful founder, entrepreneur, investor, and philanthropist. She started her = first business at 19 years old with no degree, no corporate background, and=
no money. She has gone on to build, scale, and exit businesses in a variet=
y of industries in addition to investing in real estate for more than two d= ecades. Leveraging 25 years of actual business and investing experience, Ca= ndy is sought after to consult, speak, and train on the topics of wealth cr= eation, business growth, and investing.

The Science of Getting Rich for Women
Sara Connell
Muse Literary
https://museliterary.com
9781958714232, $29.99 Hardcover; $18.99 Paperback; $9.99 ebook

https://www.amazon.com/dp/B0BCKDPPNJ

The Science of Getting Rich for Women points out that not only have women t= raditionally earned less than their male counterparts, but they've lost mor=
e money during times of financial crisis and have too often opted for choic=
es that garnered less financial rewards than their male counterparts.

Sara Connell points out that the bulk of money advice and management books = assume a decidedly male overtone that embraces white male privilege over th=
e experiences, attitudes towards and special concerns of women. She seeks t=
o rectify this in an advice guide specifically tailored to female readers. = One might wonder about how such financial advice would differ, but Connell'=
s own motivation for writing this book (which isn't the first to offer mone=
y advice to women) sets the stage via her own experiences.

Her hard-hitting messages open with an acknowledgement that conscious and s= ubconscious social messages create patterns of expectation and judgment tha=
t often direct a woman's drive for financial success: "I was living out old=
family messages and cultural programming that said pursuing money or havin=
g abundance was bad, that it was unspiritual to care about material things,=
that caring about money meant I was greedy or a "bad" person, superficial,=
wrong. The truth was, I was broke and disempowered with money, because I'd=
guzzled cultural, religious, familial, ancestral societal and gender "Kool= -Aid" from my earliest cell development that said I was not allowed, that I=
shouldn't, that I wasn't worthy, wasn't capable, didn't deserve and wasn't=
good enough to have it."

By now, it should be evident that The Science of Getting Rich for Women isn=
't just another "one size fits all" set of money-making or financial manage= ment strategies. Nor does it represent Connell's singular success (though t= hat is intrinsic to the story). It's a key to a personal makeover that flav= ors insights about the process with case histories and experiences of other=
women who have faced their inner dollar demons and come out richer for the=
effort on not just financial, but psychological levels.

As readers learn about these diverse successes, they will be prompted to ex= amine their own approaches to business, money, and independence. This requi= res of readers the willingness to do so and the flexibility to absorb state= ments and messages that defy the common picture of women's financial worlds=
and motivations. Women who choose The Science of Getting Rich for Women wi=
ll find "rich" defined as more than monetary wealth. It documents attitudes=
, misconceptions, influences, and approaches to money and success that idea= lly will receive book club and women's group attention and discussion. Its = biographical profiles should also spark lively debates among such circles.

The Science of Getting Rich for Women is highly recommended not just for li= braries catering to women who look to improve their financial or business s= tatus, but for collections interested in powerful women's issues for discus= sions and bigger-picture thinking that expands the notion of wealth and ric= hes to psychological understanding and social and business transformations.

EDITOR'S NOTE:

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James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129

To submit reviews of any fiction or non-fiction books, email them to Frugal= muse (at) aol (dot) com (Be sure to include the book title, author, publish= er, publisher address, publisher website/phone number, 13-digit ISBN number=
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James A. Cox, Editor-in-Chief
Midwest Book Review

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