The Business Shelf

Don't Start a Side Hustle!
Brian Page
HarperCollins Leadership
c/o HarperCollins Publishers
www.harpercollins.com
9781400231409, $28.99, HC, 240pp

https://www.amazon.com/Dont-Start-Side-Hustle-Work/dp/140023140X

Synopsis: The promise of entrepreneurship is to create a lifestyle of freed=
om - but that pursuit often leads to a time bankrupt life. If you're an ove= rworked employee who's done with the 9-to-5, a serial entrepreneur who has = yet to realize the American dream, or currently juggling multiple side hust= les and tired of the grind, Brian Page wrote "Don't Start a Side Hustle!: W= ork Less, Earn More, and Live Free" especially for you!

Passive income expert Brian Page will guide you step-by-step through 38 bit= esize chapters that will teach you how to ditch the rat race, and instead g=
et you on the path to enjoying the "Passivepreneur" lifestyle.

"Don't Start a Side Hustle", shows how to: Trade working your ass off in ex= change for hard-working assets; Create cash flow from products, services, a=
nd even properties you don't own; Become an "income producer" instead of an=
"income earner"; Live a lifestyle of freedom by building a passive income = empire; Follow in Brian's footsteps as he quit his job and earned a 7 figur=
e automated income -- in just 47 days.

Critique: Don't trade your 40-hour workweek for an 80-hour a week side hust= le. If you aspire to live more, work less, and earn an automatic income for=
you and your family, "'Don't Start a Side Hustle!: Work Less, Earn More, a=
nd Live Free" is an ideal combination of inspirational instruction guide an=
d a real world practical DIY 'how-to' manual. While available for personal = reading lists in a paperback edition (9781400243983, $19.99) and a digital = book format (Kindle, $14.99), "Don't Start a Side Hustle!" is unreservedly = recommended for community and academic library Entrepreneurship, Home-Based=
Business, and Real Estate Investment collections.

Editorial Note: Brian Page (https://brian.page) is an author and speaker fo= cused on passive income creation. Page is best known as the creator of the = BNB Formula, the world's #1 bestselling Airbnb(TM) training with over 25,00=
0 students in 47 countries. He is the host of the Digital Titans Podcast an=
d the star of the reality show House Hackers.

Inclusive Marketing
Jerry Daykin
Kogan Page Inc.
8 W 38th Street, Ste 902, New York, NY 10018
www.koganpage.com
9781398607354, $105.00, HC, 248pp

https://www.amazon.com/Inclusive-Marketing-Representation-Matters-Customers= /dp/1398607355

Synopsis: The job of marketing is to understand, respond to and connect wit=
h consumers. Perhaps more so than any other sector it's essential that it f= ully embraces the diversity and nuances of society. With the publication of=
"Inclusive Marketing: Why Representation Matters to Your Customers and You=
r Brand" global marketing leader Jerry Daykin provides a practical blueprin=
t to embedding true representation across the entire marketing process, fro=
m initial insights and briefs to the production process and channels used t=
o launch campaigns. Doing so will not only help drive wider inclusion and p= ositively challenge stereotypes in society but also create competitive adva= ntage and connect you with new customers.

"Inclusive Marketing" combines clear actionable guidance with checklists, k=
ey questions and practical and personal insights from senior marketing lead= ers including Professor Mark Ritson and Sarah Jenkins, the MD of Saatchi & = Saatchi. With a foreword by Nicola Mendelsohn (VP at Meta), it also contain=
s examples and perspectives from iconic brands including Guinness, YouTube,=
Cadbury, Microsoft and Jim Beam. This is an essential resource for those w= orking on both agency and client sides in companies of all sizes looking to=
unlock the power of inclusion in marketing.

Critique: A complete and comprehensive course on the subject of business br= anding as a marketing tool, "Inclusive Marketing: Why Representation Matter=
s to Your Customers and Your Brand" is exceptionally well written, organize=
d and presented. Unreservedly recommended for personal, professional, colle= ge, and university library Business Marketing/Branding/Sales collections, i=
t should be noted for MBA students, academia, corporate executives, entrepr= eneurs, and business/marketing managers that "Inclusive Marketing" is also = available in a paperback edition (9781398607316, $34.99) and in a digital b= ook format (Kindle, $29.99).

Editorial Note: Jerry Daykin is a global marketing leader who has held seni=
or roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo = and Mondelez. Based in London, UK, he is a WFA (World Federation of Adverti= sers) Diversity Ambassador and co-chair of its Diversity Task Force, where =
he created its framework for representation and inclusion. He also sits on = the diversity and inclusion boards at the Advertising Association and ISBA,=
as well as on boards at the Conscious Advertising Network and Outvertising=
.. A regular conference speaker, he has written for The Drum, AdWeek, Campai= gn, Marketing Week and The Guardian.

The Ecosystem Economy
Venkat Atluri, author
Miklos Dietz, author
Wiley
c/o Wiley Professional Trade Group
111 River Street, Hoboken, NJ 07030-5774
www.wiley.com
9781119984788, $29.95, HC, 240pp

https://www.amazon.com/Ecosystem-Economy-Sectors-Without-Borders/dp/1119984= 785

Synopsis: With the publication of "The Ecosystem Economy: How to Lead in th=
e New Age of Sectors Without Borders", Venkat Atluri and Miklos Dietz (two = McKinsey & Company senior partners) offer an incisive and eye-opening look =
at the emerging ecosystem economy and what it means for companies used to f= amiliar sector siloes.

"The Ecosystem Economy" deftly explores how the most successful companies i=
n the new economy aren't the ones that have applied old-school best practic=
es but, instead, have adopted entirely new mindsets and approaches for a fu= ndamentally transforming market.

"The Ecosystem Economy" explains: Why it's so important for companies to ad= opt a new approach in the face of a foundationally changing economy (and wh=
at they stand to gain); How the new ecosystem economy will continue to evol=
ve and change, dissolving the borders between the traditional sectors of th=
e economy; A comprehensive ecosystem playbook that can be applied to firms =
of any size and in any sector.

As the barriers between sectors and disciplines come down, organizations ev= erywhere will need to reshape their thinking about value propositions, comp= etition, partnership, organizational and operating models, and performance = management. "The Ecosystem Economy" is your personal roadmap to navigating = that new world of global commerce.

Critique: "The Ecosystem Economy: How to Lead in the New Age of Sectors Wit= hout Borders" is especially commended to the attention of business managers=
, corporate executives, and entrepreneurs seeking effective new strategies = and practical approaches for markets that bear little resemblance to the pr= edecessors. While an essential and unreservedly recommended for personal, p= rofessional, community, corporate, college, and university library Contempo= rary Business Management, Corporate Leadership, and Entrpreneurial collecti= ons, it should be noted for MBA students, academia, business professionals,=
and non-specialist general readers with an interest in the subject that "T=
he Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders=
" is also available in a digital book format (Kindle, $18.00).

Editorial Note #1: Venkat Ailuri (https://www.mckinsey.com/our-people/venka= t-atluri) is a senior partner at McKinsey & Company, where he leads the fir= m's global Technology & Telecommunications Practice. In addition he serves = clients in the high-tech, media and telecommunications, advanced industries=
, and consumer sectors by partnering with management teams and boards to cr= eate value through performance transformation, programmatic M&A and new bus= iness building. Prior to joining McKinsey, Atluri held leadership roles at = General Electric and 3M.

Editorial Note #2: Miklos Dietz (https://www.mckinsey.com/our-people/miklos= -dietz) is a senior partner at McKinsey & Company. He leads McKinsey's bank= ing strategy and innovation work globally and is the managing partner of th=
e Vancouver office. He is the founder/chair of the Panorama research group = and the Ecosystem Hub, and has served over 450 clients in 40+ countries acr= oss multiple industries. Prior to joining McKinsey, he worked at Merrill Ly= nch and Reuters.

From Start-Up to Grown-Up
Alisa Cohn
Kogan Page Inc.
8 W 38th Street, Ste 902, New York, NY 10018
www.koganpage.com
9781398601406, $98.00, HC, 280pp

https://www.amazon.com/Start-Up-Grown-Up-Grow-Leadership-Business/dp/139860= 1403

Synopsis: Every start-up entrepreneurial founder feels overwhelmed and unce= rtain at various times. The key to managing the relentless turmoil of a sta= rt-up is learning to manage yourself.

With the publication of "From Start-Up to Grown-Up: Grow Your Leadership to=
Grow Your Business", Alisa Cohn shares all that she has gained from helpin=
g companies such as Etsy, Foursquare, InVision and The Wirecutter become he= adline names. Growth of your company begins with growth within you.

"From Start-Up to Grown-Up" provides you with effective and practical ways =
of maximizing your strengths, defusing your triggers, controlling your self= -doubt and building on your motivators. With these self-management tools, y=
ou can then turn your attention to managing your team by ensuring the flow =
of communication and finding the joy of delegation and the soul in meetings=
..

Finally, with "From Start-Up to Grown-Up" you will gain practical tools for=
managing the company and ensuring overall effectiveness of your team and s= trategy, using specific scripts you need to have delicate or difficult conv= ersations.

Filled with stories drawn from the author's experience, "From Start-Up to G= rown-Up" helps you build a company with a set of core values that everybody=
lives by and where everyone shares a vision of where the company is going = and how to get there.

Critique: Whether a newly aspiring entrepreneur launching an enterprise for=
the first time, or a seasoned and experienced business manager or corporat=
e executive, "From Start-Up to Grown-Up: Grow Your Leadership to Grow Your = Business" will prove to be an invaluable, instructive, and inspiring read. = Available for personal reading lists in both a paperback edition ( 97813986= 01383, $29.95) and a digital book format (Kindle, $23.02), "From Start-Up t=
o Grown-Up: Grow Your Leadership to Grow Your Business" will prove to be an=
immediate and welcome addition to professional, community, corporate, and = academic library Business Management & Leadership collections.

Editorial Note: Alisa Cohn (https://www.alisacohn.com) is an executive coac=
h based in New York, NY who helps start-up founders mature into world-class=
CEOs. She has coached companies such as Etsy, Foursquare, Venmo, InVision,=
Tory Burch, Mack Weldon and The Wirecutter. She was named the #1 Startup C= oach in the world at the 2019 Thinkers50 Marshall Goldsmith Coaching Awards=
in London and one of the Top 30 Global Gurus for Startups of 2020. She was=
also name one of the top 100 Leadership Speakers by Inc Magazine, and has = spoken at places such as Cela (the largest gathering of tech accelerators i=
n the world), the OpenView CEO Summit, and the IBM Digital Summit. She is a= lso the executive coach for the Runway Accelerator Program at Cornell Tech = and serves on the Entrepreneurial Advisory Council of Cornell. She writes r= egularly for Harvard Business Review, Forbes and Inc.

Harmony at Work
Susan Spero
Relationshift Publishing
www.harmonyatwork.biz
9781737868002, $17.99, PB, 332pp

https://www.amazon.com/Harmony-Work-Keys-Tune-Relationships/dp/1737868008

Synopsis: Struggling to deal with diverse personalities? Is your boss a mic= romanaging nightmare? Does "collaboration" really mean you're handling the = entire project? With an MA in psychology, author, leadership consultant, an=
d executive coach Susan Spero has spent over three decades transforming off= -key companies into bastions of melodic efficiency. And now with the public= ation of "Harmony at Work: Keys to Tune Up Your Work Relationships" she sha= res her innovative approaches to ending cacophony in the office while foste= ring a sense of community and cooperation.

"Harmony at Work" is an enlightening and straightforward guide designed to = integrate prior knowledge with fresh perspectives. Featuring a chorus of st= ories from real-life leaders, illustrations from personal experience, and p= ractical techniques, Spero kicks tedium to the curb and drives home a cresc= endo of points in this lively read. And by implementing these lessons, anyo=
ne from individual contributors to senior corporate executives will soon be=
conductors of an efficient and productive choir.

"Harmony at Work" features: The six stages of relationship evolution so tha=
t you keep negotiations humming along with ease; Exercises to help you appl=
y newly learned tools to current situations and jumpstart gains; Relatable = examples that you will nod and smile at even as you master more complex int= eractions; How to see so-called difficult people in a new light so you can = help all parties thrive; Tips for applying updated skills to life outside t=
he cubicle, ways to build greater confidence, humorous anecdotes, -- and so=
much more!

"Harmony at Work" is an ideal resource and a transformative guide for going=
from being tone deaf to becoming a maestro of your domain.

Critique: Exceptionally well written, organized and presented, "Harmony at = Work: Keys to Tune Up Your Work Relationships" is an impressively 'user fri= endly' DIY guide and manual for creating and maintaining successful busines=
s relationships with co-workers, supervisors, office managers, corporate ex= ecutives. While also available for personal reading lists in a digital book=
format (Kindle, $7.99), "Harmony at Work" is an especially and unreservedl=
y recommended addition to professional, community, corporate, and academic = library Business Management & Office Etiquette collections and supplemental=
MBA curriculum studies lists.

Editorial Note: Susan Spero (www.speroandco.biz) has been an organizational=
consultant for nearly four decades. She founded Spero & Company Consultant=
s, LLC, in 1987. Susan realized years ago that much of what impacts product= ivity and job satisfaction in the workplace ties directly to people's abili=
ty to create and maintain healthy relationships. She enjoys helping people = sort out the messy conflicts that they often generate with coworkers. She a= ppreciates the opportunity to provide tools and safe environments in which = they can learn, grow, and produce more harmony. Her international company c= onducts strategic planning, team development, leadership training, and exec= utive coaching for corporations, nonprofit organizations, and government ag= encies that range in size from five to 5,000 employees. The company's tagli=
ne is "continuous people improvement".

When Everyone Leads
Ed O'Malley, author
Julia Fabris McBride, author
Bard Press
https://bardpress.com
9781885167903, $26.99, HC, 256pp

https://www.amazon.com/When-Everyone-Leads-Toughest-Challenges/dp/188516790=
3

Synopsis: Co-authored by Ed O'Malley and Julia Fabris McBride, "When Everyo=
ne Leads: How The Toughest Challenges Get Seen And Solved" is not about lea= dership, at least in the way we normally think about it. Leadership is not = about position, or authority. It's not about big speeches or grand visions.

Leadership is engaging others to solve daunting challenges. Those challenge=
s appear in our professional lives, in our communities, our families -- and=
they seem unsolvable, beyond our ability to see what needs to be done or o= utside our capacity to make the changes needed. But they are not.

Because, leadership is an activity in the form of small actions taken in mo= ments of opportunity. And as you start to look around, you can begin to see=
more of those moments, seize the opportunity in those moments. Most import= antly, you can help others see those opportunities too.

That's why everyone can lead and the real power to solve our most important=
challenges is when everyone leads.

Critique: Exceptionally well written, organized and presented, "When Everyo=
ne Leads: How The Toughest Challenges Get Seen And Solved" is as informativ= ely insightful and 'real world practical', as it is inspiring. While especi= ally recommended for personal, professional, community, college, and univer= sity library Business Management & Leadership collections, it should be not=
ed for the personal reading lists of MBA students, academicians, corporate = leaders, entrepreneurs, and non-specialist general readers with an interest=
in the subject that "When Everyone Leads: How The Toughest Challenges Get = Seen And Solved" is also available in a digital book format (Kindle, $18.99=
).

Editorial Note #1: Ed O'Malley (https://en.wikipedia.org/wiki/Ed_O%27Malley=
) is president and CEO of the Kansas Health Foundation. He founded the Kans=
as Leadership Center in 2007, serving as president and CEO for 15 years. A = former Kansas state legislator and gubernatorial aide, He has co-authored t= hree previous books including Your Leadership Edge and For the Common Good.

Editorial Note #2: Julia Fabris McBride is chief leadership development off= icer at the Kansas Leadership Center, where more than 15,000 people around = the world have attended programs since 2007. (https://kansasleadershipcente= r.org/team/julia-fabris-mcbride)

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(dot) com

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James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129

To submit reviews of any fiction or non-fiction books, email them to Frugal= muse (at) aol (dot) com (Be sure to include the book title, author, publish= er, publisher address, publisher website/phone number, 13-digit ISBN number=
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James A. Cox, Editor-in-Chief
Midwest Book Review

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