The Writing/Publishing Shelf

The Frugal Editor, third edition
Carolyn Howard-Johnson
Modern History Press
www.ModernHistoryPress.com
9781615996018, $41.95, HC, 296pp

https://www.amazon.com/Frugal-Editor-Do-Yourself-Secrets/dp/161599601X

Synopsis: Whether you are a new or experienced author, this updated and exp= anded third edition of "The Frugal Editor: Do-It-Yourself Editing Secrets-F= rom Your Query Letters to Final Manuscript to the Marketing of Your New Bes= tseller" by veteran author, editor and book marketer Carolyn Howard-Johnson=
will dramatically assist aspiring and experienced authors to present whist= le-clean copy from a one-page cover letter to their entire manuscript in wa=
ys that will convince those with the power to say "yea" or "nay" to their b= ook.

This third edition of "The Frugal Editor", is part of Carolyn's multi award= -winning HowToDoItFrugally Series of Books for writers and has been awarded=
accolades from Reader Views Literary Award, Dan Poynter's Global Ebook Awa= rd, the coveted Irwin Award, and many others. This fully updated edition in= cludes the new help you need from managing gender pronouns to maximizing th=
e usefulness of front and back matter. Altogether, "The Frugal Editor" now = provides 50% more information designed for the success of an author's title=
..

Critique: Speaking as the editor-in-chief of the Midwest Book Review, one o=
f the most common problems that self- published authors exhibit is a lack o=
f much needed editing with respect to the books they present for me review = and for sale to libraries and the general public.

While this newly revised and expanded third edition of "The Frugal Editor: = Do-It-Yourself Editing Secrets-From Your Query Letters to Final Manuscript =
to the Marketing of Your New Bestseller" should be considered as mandatory = reading for beginners, and even the more experienced authors will benefit s= ubstantially from the experience, expertise, wit and hard earned wisdom of = writing and publishing expert Carolyn Howard-Johnson.

While also available for personal reading lists in a paperback edition (978= 1615996001, $26.95) and in a digital book format (Kindle, $8.95), "The Frug=
al Editor" is a seminal and unreservedly recommended addition to profession= al, community, and academic library Writing/Publishing instructional refere= nce collections and supplemental Writing/Publishing Workshop curriculum stu= dies lists

Editorial Note: Carolyn Howard-Johnson (www.HowToDoItFrugally.com) was the = youngest person ever hired as a staff writer for The Salt Lake Tribune wher=
e she wrote features for the society page and a column under the name of De= bra Paige. That gave her insight into the needs of editors, the very people=
authors must work with to get free ink and the ones likely to spot unprofe= ssional editing when they see it. Being familiar with the way news is handl=
ed helps her see how different books fit into different news cycles.

Later in New York, she was an editorial assistant at Good Housekeeping Maga= zine. In the Big Apple she also handled accounts for fashion publicist Elea= nor Lambert who instituted the first Ten Best Dressed List. There she start=
ed writing media releases (then called press releases) for celebrity design= ers of the day including Pauline Trigere, Rudy Gernreich, and Christian Dio=
r instead of being one of those dreaded gatekeepers of releases who get to = say yay or nay.

Carolyn has worked as columnist, reviewer, and staff writer for the Pasaden=
a Star-News, Home Decor Buyer, the Glendale News-Press (an affiliate of the=
LA Times), and others. She learned marketing skills both in college (Unive= rsity of Utah, and University of Southern California) and as founder and op= erator of a chain of retail stores. That molded her understanding of how au= thors might best collaborate with retailers to affect both of their bottom = lines. Carolyn's experience in journalism and as a poet and author of ficti=
on and nonfiction helped the multi award-winning author understand how diff= erent marketing techniques might be used for each genre.

She was an instructor for UCLA Extension's renowned Writers' Program for ne= arly a decade and earned an instructor's certificate from that school. She = studied writing at Cambridge University, United Kingdom; Herzen University =
in St. Petersburg, Russia; and Charles University in Prague.

Carolyn turned her knowledge toward helping other writers with her HowToDoI= tFrugally series of books for writers. Her marketing campaign for the first=
edition of this book won Reader Views Award, USA Book News Award, and the = marketing campaign for it won the Next Generation Indie Award for marketing=
..

EDITOR'S NOTE:

The Midwest Book Review is an organization of volunteers committed to promo= ting literacy, library usage, and small press publishing. We accept no fund=
s from authors or publishers. Full permission is given to post any of these=
reviews on thematically appropriate websites, newsgroups, listserves, inte= rnet discussion groups, organizational newsletters, or to interested indivi= duals. Please give the Midwest Book Review a credit line when doing so.

The Midwest Book Review publishes the monthly book review magazines "Califo= rnia Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwat= ch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available=
for free on the Midwest Book Review website at www (dot) midwestbookreview=
(dot) com

Anyone wanting to submit books for review consideration can send them to:

James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129

To submit reviews of any fiction or non-fiction books, email them to Frugal= muse (at) aol (dot) com (Be sure to include the book title, author, publish= er, publisher address, publisher website/phone number, 13-digit ISBN number=
, and list price).

James A. Cox, Editor-in-Chief
Midwest Book Review

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