• July 2023 MBR The Business Shelf

    From Midwest Book Review@3:633/280.2 to All on Wed Aug 2 13:56:35 2023
    The Business Shelf

    The Case for Good Jobs
    Zeynep Ton
    Harvard Business Review Press
    60 Harvard Way, Boston, MA 02163
    http://hbr.org/books
    9781647824174, $32.00, HC, 272pp

    https://www.amazon.com/Case-Good-Jobs-Companies-Everyones/dp/1647824176

    Synopsis: From healthcare facilities to call centers, fulfillment centers t=
    o factories, and restaurants to retail stores, companies are struggling to = find and/or keep workers, because the jobs they offer are low-paying, stres= sful, and provide little chance for growth and success.

    Workers want good jobs, and many business leaders want to provide them. But=
    they don't think they can offer higher pay and more motivating work withou=
    t hurting the bottom line. Most business leaders want to win with customers=
    , but their companies are hobbled by a host of service and operational prob= lems largely driven by high employee turnover -- turnover that's partly dri= ven by low pay.

    It is indeed a vicious cycle, with the publication of "The Case for Good Jo= bs: How Great Companies Bring Dignity, Pay, and Meaning to Everyone's Work"=
    , Professor Zeynep Ton is here to show you the way out: why good jobs combi= ned with strong operations lead to higher productivity and increased compet= itiveness for the business. And why, more than ever, in a world with tight = labor markets, failing to provide good jobs will catch up with you and thre= aten your business.

    As the leading scholar on good jobs and president of the Good Jobs Institut=
    e, Professor Ton has helped executives at many companies implement a good j= obs system. With expertise drawn from spending time on the front lines with=
    workers and their managers, she knows what's keeping most companies mired =
    in mediocrity and how implementing a good jobs system makes them more compe= titive, more resilient, and more likely to attract and retain loyal custome=
    rs and dedicated employees.

    Critique: Informative, insightful, prescriptive, provocative, and 'real wor=
    ld practical', "The Case for Good Jobs" must be considered essential readin=
    g for company leaders, managers, and business owners who need to attract an=
    d retain profitable employees in today's increasingly volatile and competit= ive labor market. While a timely and significant addition to professional, = corporate, and academic library Business & Personnel Management collections=
    and supplemental MBA curriculum studies lists, it should be noted for the = personal reading lists of readers with a responsibility or an interest in b= usiness leadership and motivation that "The Case for Good Jobs" is also ava= ilable in a a digital book format (Kindle, $16.99).

    Editorial Note: Zeynep Ton (www.Zeynepton.com) is a Professor of the Practi=
    ce in the Operations Management group at MIT Sloan School of Management. Sh=
    e is also president of the nonprofit Good Jobs Institute, where she works w= ith companies to improve their operations in a way that satisfies employees=
    , customers, and investors alike. Before joining MIT Sloan, Ton spent seven=
    years on the faculty at Harvard Business School. She is also the author of=
    "The Good Jobs Strategy: How the Smartest Companies Invest in Employees to=
    Lower Costs and Boost Profits". She can be followed on Twitter @zeynepton

    Built for People
    Jessica Zwaan
    Kogan Page Inc.
    8 W 38th Street, Ste 902, New York, NY 10018
    www.koganpage.com
    9781398608047, $127.99, HC, 256pp

    https://www.amazon.com/Built-People-Experience-Management-Principles/dp/139= 8608041

    Synopsis: Specifically written and intended for corporate Human Resource pr= ofessionals and business leaders, With the publication of "Built for People=
    : Transform Your Employee Experience Using Product Management Principles" t=
    he Chief Operating Officer for Whereby Inc. Jessica Zwaan explains how to i= mprove workforce and business performance by developing people-centred ways=
    of working, evidence-based decision making and a culture of continuous fee= dback and iteration.

    Zwaan explains everything from what this approach means for business profes= sionals, what the benefits of it are and how to do it effectively. It cover=
    s how to proactively develop an employee experience which attracts, engages=
    and retains the talent the business needs and supports them to operate at = their full potential. There is also practical guidance on the importance of=
    user research, sprint planning, vision development and how to encourage a = continuous feedback loop in your team.

    "Built for People" also includes the importance of testing and iteration an=
    d how to define metrics for success, as well as showing you how to handle o= rganizational change, company culture clashes and how to build and improve = overall business performance and employee experience at scale.

    Critique: A thoroughly 'user friendly' compendium of tools, case studies, e= xercises and advice from those who are already seeing the benefits of a pro= duct-management approach, "Built for People: Transform Your Employee Experi= ence Using Product Management Principles" is essential reading and an inval= uable reference for all entrepreneurs, corporate executives, and business l= eaders needing to develop an agile, innovative and evidence-based approach =
    to their people operations. "Build for People" is an especially and unreser= vedly recommended addition to personal, professional, community, corporate,=
    and academic library Personnel Management, Business Administration, and Wo= rkplace Culture collections and supplemental MBA curriculum studies list. I=
    t should be noted that "Build for People" is also available in a paperback = edition (9781398608023, $39.99, PB) and in a digital book format (Kindle, $= 36.22).

    Editorial Note: Jessica Zwaan (https://www.jessicamayzwaan.com) is the Chie=
    f Operating Officer at Whereby, a video meetings company. Prior to this she=
    was the Chief People Operations at Being People, Group Head of Talent at M= cCann Worldgroup and VP People and Talent at Wonderbly.

    The Experience Mindset
    Tiffani Bova
    Portfolio
    c/o Penguin Group USA
    www.penguin.com
    9780593542699, $30.00, HC, 288pp

    https://www.amazon.com/Experience-Mindset-Changing-Think-Growth/dp/05935426=
    9X

    Synopsis: In fierce competition for customer acquisition, businesses have i= nvest millions of dollars to improve customer experience. They deliver pack= ages faster, churn out new products, and endlessly revamp their UI, often p= utting greater strain on employees for diminishing returns. This siloed foc=
    us on customer experience (without considering the impact on company staff = members) can actually hinder growth in the long run. The most successful co= mpanies adopt an Experience Mindset that strengthens both employee experien=
    ce (EX) and customer experience (CX) at the same time.

    Based on exclusive research from two Salesforce-sponsored studies of thousa= nds of employees and c-suite executives, "The Experience Mindset: Changing = the Way You Think About Growth" by Tiffani Bova details exactly how your co= mpany can adopt an Experience Mindset, at scale. It's not enough to know th=
    at happy employees equals happy customers. You must have an intentional, ba= lanced approach to company strategy that involves all stakeholders - IT, Ma= rketing, Sales, Operations, and HR - with KPIs and ownership over outcomes.

    "The Experience Mindset is ground-breaking and instructive guide that is fi= lled with case studies of leading companies and never-before-seen research = covering: How people, processes, technology, and culture contribute to the = "virtuous cycle" of EX and CX; Why the best companies have programs that mi= nimize the customer's effort as well as the employee's effort (and how comp= anies like Southwest and Best Buy get this right); How to effectively roll = out technology solutions that boost both EX and CX (hard truth: only 20% of=
    customer-facing employees believe technology makes their job easier. Emplo= yees want a seamless technology experience, just like your customers.); Wha=
    t metrics you can use to measure EX, CX, and ultimately, the effect of the = two together.

    You can't improve what you can't measure. Employees are the heart of your b= usiness. If you want to remain competitive in today's marketplace, investin=
    g in people is no longer a nice-to-have, but rather a must have for success=
    and profitability.

    Critique: Informatively enhanced for the reader with the inclusion of an Ap= pendix (Research Methodology), twenty-four pages of Notes, and a thirteen p= age Index, "The Experience Mindset: Changing the Way You Think About Growth=
    " is essential reading and highly recommended for personal, professional, c= ommunity, corporate, college, and university library Business Management/Or= ganizational Change collections and supplemental MBA curriculum studies lis= ts. It should be noted for MBA students, academia, corporate personnel mana= gers, entrepreneurs, and non-specialist general readers with an interest in=
    the subject that "The Experience Mindset" is also available in a digital b= ook format (Kindle, $15.99).

    Editorial Note: Tiffani Bova (https://www.tiffanibova.com) is the global cu= stomer growth and innovation evangelist at Salesforce, and the author of "G= rowth IQ". Over the past two decades, she was an executive that led large r= evenue-producing divisions at businesses ranging from start-ups to the Fort= une 500. As a Research Fellow at Gartner, her cutting-edge insights helped = Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell=
    , Amazon-AWS, and other prominent companies expand their market share and g= row their revenues. She has been named one of the Top 50 business thinkers =
    in the world by Thinkers50 twice.

    Seeing the How
    Allen P. Adamson
    Matt Holt Books
    c/o BenBella Books
    www.benbellabooks.com
    9781637742952, $30.00, HC, 320pp

    https://www.amazon.com/Seeing-How-Transforming-People-Advantage/dp/16377429=
    59

    Synopsis: With the publication of "Seeing the How: Transforming What People=
    Do, Not Buy, To Gain Market Advantage", Allen P. Adamson invites you to re= imagine your brand, company, or idea through the lens of consumer experienc=
    e. It gives today's disruptors a path to offering consumers a new and bette=
    r way to do what they do, clearly demonstrating how to see opportunities, a=
    nd how to seize them to great advantage.

    Two years ago, Zoom was unknown to most, six years ago, Netflix was a DVD d= elivery service. We ride in Ubers and stay with our families in Airbnb home=
    s. We share Spotify playlists, refresh our closets with Bonobos, and pamper=
    our pets with Chewy. We set up meetings with Calendly and pay bills with V= enmo. The speed with which these disruptions to how we do things, and the e= normous profits that come with changing daily routines, is breakneck and on=
    ly point the way for other industries to carve out market dominance.

    "Seeing the How" brings together data-driven research on consumer behavior,=
    behavioral psychology, marketing analysis, and storytelling to provide a f= ramework to help identify the methods by which business leaders can make th= ese experience disruptions possible. It's author, Allen P. Adamson, is an e= xpert in branding, experience creation, and innovation strategy and offers = businesses a step-by-step guide to breaking into the market based on the ta= ctics of the biggest experience disruptors out there, including Netflix, Ap= ple, Warby Parker, and Stitch Fix.

    These businesses speak to market segments and consumers that are diverse an=
    d far-flung. What they share is the extent to which they are experience dis= ruptors. Their successes derive from their ability to make the stuff of dai=
    ly life different, better, and easier.

    Successful experience disruption is the de facto new competitive advantage = across all categories. With "Seeing the How" you will have the strategy nec= essary to bring your disruption to life, command market segments, and culti= vate consumer loyalty.

    Critique: Impressively informative, well written, and thoroughly 'user frie= ndly' in organization and presentation, "Seeing the How: Transforming What = People Do, Not Buy, To Gain Market Advantage" offers extraordinary insights=
    and a DIY motivation that will be of particular interest to entrepreneurs = and business personnel managers. While especially and unreservedly recommen= ded as a core addition to professional, community, corporate, and academic = library collections and MBA curriculum studies lists, it should be noted fo=
    r personal reading lists that "Seeing the How: Transforming What People Do,=
    Not Buy, To Gain Market Advantage" is also available in a digital book for= mat (Kindle, $15.99).

    Editorial Note: Allen P. Adamson (https://allenadamson.com) is a noted indu= stry expert in all disciplines of branding. He's worked with a broad spectr=
    um of clients in industries ranging from packaged goods and technology, to = health care and financial services, to hospitality and entertainment, as we=
    ll as brands in the non-profit sector. Allen is Co-founder of Metaforce, a = team of "special forces" that help organizations identify and activate the = right growth strategies. Prior to Metaforce, Allen was Chairman, North Amer= ica of Landor Associates, a global branding firm. Under his leadership, the=
    company partnered with a wide array of iconic brands, including Accenture,=
    GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Veriz= on. Before Landor, Allen was an executive at Unilever, responsible for lead= ing marketing for a number of major packaged goods brands. Previously, he h= eld senior management positions at Ogilvy & Mather and DMB&B.

    Hit It Off
    Joe Brocato
    Imagine and Wonder
    https://imagineandwonder.com
    9781637610251, $24.99, HC, 234pp

    https://www.amazon.com/Hit-Off-Mastering-Relationships-Business/dp/16376102=
    54

    Synopsis: Have you ever wondered why some people seem to naturally hit it o=
    ff with others? Are you impressed with how they're able to transform that p= ositive first impression into a relationship that helps them achieve their = goals in life or business? Would you like to deepen your relationships with=
    the people who are important to you in your life?

    If so, then "Hit It Off: 21 Rules for Mastering the Art and Science of Rela= tionships In Life and Business" by Joe Brocato will be a refreshing and rew= arding resource for you.

    Use the 21 Rules to hit it off with people from the moment you meet them. W= alk into a new situation with anyone and fit right in, establish rapport, a=
    nd be perceived as nice and fun, and a person of integrity - someone who ca=
    n be trusted with business and friendship.

    As you continue to get to know people, use the 21 Rules to cultivate unique=
    relationships for a lifetime.

    Readers will learn about what science says about the 21 Rules and obtain a = deeper perspective on their practical usefulness and importance in building=
    relationships. The importance of each rule is further illustrated through = real-life "train-wreck" stories about what happens when the rules "derail."=
    The good news is that no matter what has happened in the past, you can imp= rove. Stories about the "Zen" of each rule in these pages will inspire you =
    to envision the many unique relationships that await you in your future.

    Use the 21 Rules every day to create win-win relationships and become a mas= ter of the art and science of relationships in life and business!,

    Critique: Not just another business motivation or workplace self help/self-= improvement books, "Hit It Off: 21 Rules for Mastering the Art and Science =
    of Relationships In Life and Business" offers genuine and 'real world' insi= ghts, techniques, strategies, for building a skill set that can be used in = everyday business and in ordinary day-to-day life to achieve social and occ= upational success. Exceptionally well written, organized and presented, "Hi=
    t It Off" is especially and unreservedly recommended for community, corpora= te, and academic library Business Management/Leadership collections, It sho= uld be noted for personal reading lists that "Hit It Off" is also available=
    in a digital book format (Kindle, $9.99).

    Editorial Note: Joe Brocato (https://joebrocato.com) is a senior partner wi=
    th Gozdecki, Del Giudice, Americus, Farkas & Brocato LLP, a prominent Chica=
    go law firm. A serial entrepreneur and investor, he is also the Founder of = Intense Coaching and Consulting Worldwide, an elite, international life coa= ching and business development consulting firm, Founder of Intense Artist M= anagement, a dynamic and strategic music management company, and Co-Founder=
    of Devotion City, Inc., which is building the creative industry's largest = accelerator.

    P3 Selling: The Essentials of B2B Sales Success
    Greg Nutter
    Lioncrest Publishing
    https://lioncrest.com
    9781544529981, $24.99, HC, 174pp

    https://www.amazon.com/P3-Selling-Essentials-Sales-Success/dp/1544529988

    Synopsis: With the publication of "P3 Selling: The Essentials of B2B Sales = Success", Greg Nutter provides an easy-to-follow framework that explains wh=
    at you need to do and why you need to do it to achieve consistent B2B (busi= ness-to-business) sales success. Navigate today's complex B2B environment w= ith confidence as you win more deals, receive more referrals, make more mon= ey, and advance your way up the corporate ladder.

    Stop hoping for lucky breaks, and take control of your sales results. With = "P3 Selling" you can now develop a deep understanding of the three most cri= tical predictors of B2B sales success without all the unnecessary jargon an=
    d complexity of other sales training programs. Then, you will learn how to = apply them through non-manipulative techniques that work, closing more deal=
    s without sacrificing your integrity.

    With specific activities at the end of each chapter to help you tailor thes=
    e strategies and techniques to your own unique situation, P3 Selling both e= ffective and practical, a resource that again and again will help you overc= ome every B2B sales challenge.

    Critique: Simply stated, "P3 Selling: The Essentials of B2B Sales Success" =
    is critically essential reading for anyone charged with the responsibility =
    of business-to-business commerce and sales. Thoroughly 'user friendly' in o= rganization and presentation, "P3 Selling: The Essentials of B2B Sales Succ= ess" is a solid pick for personal, professional, community, corporate, and = community library Business Advertising & Sales/Selling collections and supp= lemental MBA curriculum studies lists. It should be noted for MBA students,=
    academia, corporate sales directors, entrepreneurs, and non-specialist gen= eral readers with an interest in the subject that "P3 Selling: The Essentia=
    ls of B2B Sales Success" is also available in a paperback edition (97815445= 29974, $13.99) and in a digital book format (Kindle, $6.99).

    Editorial Note: Greg Nutter (www.P3Selling.com) is the founder of Soloquent=
    , Inc., helping business owners and senior sales executives solve revenue g= rowth problems through direct, indirect, and multi-channel sales models. Wi=
    th over thirty-five years of experience, Greg has worked with a wide range =
    of companies to develop strategies, programs, processes, and tools to grow = revenues, enter new markets, increase sales consistency, maximize selling i= nvestments, and develop skilled sales, channel, and management personnel.

    Prove It: Exactly How Modern Marketers Earn Trust
    Melanie Deziel, author
    Phil M. Jones, author
    Page Two Books
    https://pagetwo.com
    9781774582015, $17.95, PB, 152pp

    https://www.amazon.com/Prove-Exactly-Modern-Marketers-Trust/dp/1774582015

    Synopsis: You know your company is amazing. You say your company is amazing=
    .. But why should your customers believe you? In a crowded consumer courtroo=
    m full of shady advertisers all claiming to be the best, the fastest, the m= ost caring, your brand is literally on trial -- and that means you better d= eliver the proof.

    With the publication of "Prove It: Exactly How Modern Marketers Earn Trust"=
    , co-authors StoryFuel founder Melanie Deziel and master of influence Phil =
    M. Jones show you how to leverage every content marketing tool in the box t=
    o blast through doubt and win the case with your customers.

    Using real-world examples from trusted brands across dozens of industries, = "Prove It" walks you, step-by-step, through the process of identifying and = categorizing your business promises (even the ones you don't realize you're=
    making) gathering the right evidence, and backing up each style of claim.

    You will learn how to apply strategies like corroboration, demonstration, a=
    nd education to a marketing context to show (not just tell!) the convenienc=
    e of your offerings, your comparability with the competition, your connecti=
    on to your community, your competence in your industry, and your commitment=
    to your values. And you'll discover the right format and platform to deliv=
    er each type of evidence to make sure your "jury of consumers" connects wit=
    h your case.

    Critique: Exceptionally informative and impressively 'user friendly' in org= anization and presentation, "Prove It: Exactly How Modern Marketers Earn Tr= ust" will enable entrepreneurs and business managers have their companies a=
    nd their products/services stand out from all the competing brands -- espec= ially when dealing with a skeptical audience of customers. An ideal and unr= eservedly recommended addition to community, corporate, college, and univer= sity library Business Management, Communications, and Marketing collections=
    and supplemental MBA curriculum studies lists, it should be noted for pers= onal and professional reading lists that "Prove It" is also available in a = digital book format (Kindle, $9.99).

    Editorial Note #1: Melanie Deziel (https://www.storyfuel.co) is a recognize=
    d as one of the world's leading experts in content marketing, and is also t=
    he author of the best-selling marketing and business communications book Th=
    e Content Fuel Framework: How to Generate Unlimited Story Ideas.

    Editorial Note #2: Phil M. Jones (https://www.philmjones.com) is a master o=
    f influence and persuasion. He is also the author of the best-selling "Exac= tly" book series and producer of the "Most Listened To" non-fiction audiobo=
    ok of all time. Phil has been an entrepreneur since the age of 14, and is n=
    ow a trusted advisor for some of the world's biggest brands.

    Blaze Your Own Trail
    Pamela J. Goodwin
    https://pamgoodwin.com
    Independently Published
    9798390403426, $12.97, PB, 174pp

    https://www.amazon.com/Blaze-Your-Own-Trail-Commercial/dp/B0C2RRQFHJ

    Synopsis: With the publication of "Blaze Your Own Trail: Twenty Leaders In = Commercial Real Estate Share Their Unique Paths To Success", author and rea=
    l estate expert Pamela J. Goodwin offers the ultimate guide for those who a=
    re interested in pursuing a career in commercial real estate. Whether this =
    is your chosen career path, a detour from residential to commercial, or a c= hange in course from a dead-end job, "Blaze Your Own Trail" is essential re= ading in order to become successful and maximize your earning potential -- = plus so much more!

    "Blaze Your Own Trail" covers: Ways to get started; Successes and Failures;=
    Personal Life Lessons; Greatest Challenges in the Industry; Time Managemen=
    t Techniques; Negotiation Tips; Most Asked Question; Skills to Succeed; Net= working Organizations to Join; Best Advice Received.

    An impressive collection of questions and answers from the top female leade=
    rs in the industry, the contributors to "Blaze Your Own Trail" total of som=
    e 597 years of knowledge and experience being in the commercial real estate=
    industry.

    Critique: Fascinating, informative, exceptionally well organized and presen= ted, "Blaze Your Own Trail: Twenty Leaders In Commercial Real Estate Share = Their Unique Paths To Success" is an absolutely essential, compelling imper= ative, fundamentally invaluable addition to personal, professional, and com= munity library Business Management for Women collections in general, and Re=
    al Estate Investment/Selling reading lists in particular. "Blaze Your Own T= rail" is also available in a digital book format (Kindle, $2.99).

    Editorial Note: Pamela J. Goodwin (www.pamgoodwin.com) is the founder of Go= odwin Commercial based in Dallas, TX, a boutique commercial real estate and=
    consulting firm specializing in developing retail and restaurant pad sites=
    .. With more than two decades of experience in project management, leasing, = property development, due diligence, entitlement and tenant representation.=
    She can be followed on Facebook: Pamela Z. Goodwin and LinkedIn: www.linke= din.com/in/pamgoodwincre

    Crossing the Swamp
    John Shen
    Precocity Press
    www.precocitypress.com
    9798987776612, $19.95 Print, $9.95 ebook

    https://www.amazon.com/Crossing-Swamp-Innovating-Parallel-Entrepreneur-eboo= k/dp/B0C4RTBCRC

    "Why miracles happen to some but not others, I cannot explain. I was one of=
    the fortunate. I had been mired in the proverbial swamp of failure when a = lifeline was thrown my way."

    Crossing the Swamp: My Path to Innovating as a Parallel Entrepreneur is a b= usiness memoir about success and failure, and relates John Shen's rapid per= sonal and business transformation back to success after the 2008 financial = crisis when his profitable real estate business collapsed. What sets Crossi=
    ng the Swamp apart from other books on entrepreneurship are its clear strat= egies for adapting to challenges and change, based on Shen's real-life busi= ness experience.

    Shen's story shows that drive and resilience and six other talents are crit= ical to entrepreneurial success, as he shares his lessons with business own= ers and innovators facing their own pivot points in launching a new company=
    .. As a first-generation immigrant to the U.S. Shen has come to start and op= erate four companies successfully, two of them ranking among the "fastest g= rowing companies in America."

    Inspired by a last-minute reading of an email that contained a parable call=
    ed "The Glass of Water," Shen stepped away from an attempted suicide after = his real estate business failure and dove back into innovating new startup = ventures.

    His memoir provides readers with clear advice about how they, too, can conf= ront negativity, depression, and challenging circumstances as they seek to = achieve the American Dream in a startup business. Shen explains the specifi=
    c steps he took to create, realize, and grow new opportunities in a variety=
    of business ventures.

    Throughout the book, readers receive inspiring and practical insights into = the process of successful entrepreneurship. The specificity Shen provides i=
    n each chapter makes his book practical and useful to understanding the nut=
    s and bolts of business operations. He provides detailed information on suc=
    h topics as how to find new ideas, why revenues matter more than profits, h=
    ow long-term risk-taking is better than short-term risk-taking, and what ar=
    e the most effective strategies for hiring, dealing with employee mistakes,=
    and firing.

    A key theme of the book is Shen's recommendation that today's smart entrepr= eneurs consider running several businesses simultaneously, which he refers =
    to as "parallel entrepreneuring." He notes: "I believe parallel entrepreneu= rship will become the most popular trend among young entrepreneurs. In my v= iew, once you start one company and bring it to a certain level of success,=
    you are ideally positioned to leverage your knowledge, your staff, your cu= stomers, or your market dominance to start yet another company.

    Frankly, if you have the intelligence and stamina to be a solo entrepreneur=
    , you might as well aim to be a parallel one. The benefits of "going parall= el" are enormous..." Crossing the Swamp is not just positive and supportive=
    , but it imparts many keys to creating a successful entrepreneurial vision.=
    Shen's ultimate message? The sky's the limit for a hard-working, ambitious=
    entrepreneur.

    Businesses, libraries and entrepreneurs seeking concrete advice on common o= bstacles to entrepreneuring and how to overcome them must have Crossing the=
    Swamp in their collections, as should business book clubs and entrepreneur= ial discussion groups. Its candid, revealing assessment of the risks and op= portunities in the business world is that important.

    EDITOR'S NOTE:

    The Midwest Book Review is an organization of volunteers committed to promo= ting literacy, library usage, and small press publishing. We accept no fund=
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    The Midwest Book Review publishes the monthly book review magazines "Califo= rnia Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwat= ch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available=
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    (dot) com

    Anyone wanting to submit books for review consideration can send them to:

    James A. Cox, Editor-in-Chief
    Midwest Book Review
    278 Orchard Drive
    Oregon, WI 53575-1129

    To submit reviews of any fiction or non-fiction books, email them to Frugal= muse (at) aol (dot) com (Be sure to include the book title, author, publish= er, publisher address, publisher website/phone number, 13-digit ISBN number=
    , and list price).

    James A. Cox, Editor-in-Chief
    Midwest Book Review

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